Baby Food For The Whole Family | My Serenity Kids (Virtual Organic Week 2021)
Oh baby! Organic, paleo, grain free, no sugar baby, shelf stable food isn’t just for the kiddos. As a 33 year old without kids (yet) I can proudly say that my husband and I thoroughly enjoy eating everything from My Serenity Kids. This is a line of baby and toddler food (yes and big kid approved) that you can feel confident feeding your little ones. Did you miss out on yesterday’s feature all about Malk Organics? Click Here.
Two years ago, around this time, I was in Washington D.C. with the Organic Trade Association (OTA) as one of their influencers to "hit the Hill" to lobby for the future of the Organic industry and, more specifically, the Farm Bill. Organic Week D.C. is an amazing week organized by the OTA. Organic businesses travel to D.C. to hit the Hill and meet with key members of Congress! When you support the ORGANIC industry, you are supporting organic brands and organic farmers that believe in the health and wellness of your family. Did you know that there are 700 chemicals that are prohibited in organic farming, yet 3000 chemicals are allowed in conventional farming as opposed to 67 that are allowed in organic. Organic producers, farmers and brands are committed to making healthy food safe and available to all Americans! (Here's a group photo from 2019 when we HIT THE HILL with the OTA!) Read more about that trip HERE.
In 2019, we were able to travel to Washington D.C. for an in person Organic Week, but last year things were moved to a virtual "Organic Week”, and I decided to do my own version in 2020 and host a Virtual Organic Week featuring amazing brands (Live More Organics Freak Flag Organics Four Sigmatic Pines Wheatgrass Artisana Organics Evolved Rebbl) that I love. Eating organic is important to our family and I even write about it in my book, Eat Real Food.
This year, I’m sharing some of my favorite USDA Organic brands and products with you each day on social media and here on www.KrystensKitchen.com, as well as sharing some Q + As with each brand. Follow along on Instagram, too! Please show these brands some love!
Serenity Kids makes a line of baby food that is high in protein and healthy fats with healthy ingredients that you can get excited about. When founders, Joe and Serenity Carr didn’t love what they saw in baby food department they decided to make their own using the best of the best ingredients like grass fed, free range meats from small American family farms. They added high quality organic vegetables to create balanced meals that babies (and also us big kids) love! They use healthy fats, don’t add sugar, don’t use sugary fruits and are also totally paleo friendly. Their meals are minimally processed to preserve nutrition with no additives or preservatives. I love all that they are doing and love the high standards they keep when it comes to feeding your little ones. Click here to order - use code KrystensKitchen at checkout.
If you're interested in learning more about Serenity Kids visit their website here or follow them on instagram.
Why did you start your company/ Why did the company start?
Serenity and I started Serenity Kids because we wanted our baby girl, Della, to grow up healthy and strong. When we began looking for baby foods, we were outraged by how much sugar and how little nutrition was available, so we made our own that’s ethically sourced, high in healthy fats and protein, and low in sugar.
Why is creating organic products important to you?
I’m autistic. I’m highly sensitive to toxins in the environment, so all pesticides and herbicides deeply affect my body. Serenity is also very sensitive too. We’ve had to do a lot of cleanses to heal from all the environmental toxins we’ve taken in. When it comes to feeding our baby or other people’s babies, it’s especially important because it’s a critical time of growth and development and any kind of toxicity is terrible for that. Organic food is key to making sure that we are sourcing our foods with things that are not sprayed with things literally designed to kill.
What do you wish consumers understood about organic ingredients/sourcing organic ingredients?
Firstly, products that are grown and raised organically is kind of a bare minimum standard. Even today, just buying organic isn't enough. We really need to understand how our vegetables are grown, where it's coming from, and what the production methods used because even some organic processors aren't doing the best for the environment. It’s really more about knowing the sourcing and shopping with brands and places that are transparent in their sourcing. When in doubt, buying organic is great, but when you can, buy regenerative or local or from places that publish photos and information about their farms and their practices. It’s even better for your body and the environment.
Do you have any advice for other brands or consumers about why they should choose organic products and support the organic industry?
For brands, supporting organic, going that extra mile, buying the best produced food is what consumers want. For consumers, it’s also the healthiest, it’s the most nutritious, the safest and best for the environment. The regenerative agriculture movement takes that a step further by regenerating the planet with the way we produce our food, so that goes even beyond organic. By looking for certifications like Land2Market or regenerative organic, you can really support companies that are also making a positive impact on the environment. We ultimately only have one planet and it’s our job to take care of it!
Is there anything else you’d like to share about your brand/products/upcoming product launches?
We're really excited about the products we have coming out. In addition to the pouches and puffs, we've got some incredibly special and close to our hearts coming out very soon. We're continuing to look at all aspects of the baby aisle to look at where we could improve the ingredient profile and add more nutrition into every bite.
Where can people buy your products?
You can find Serenity Kids baby food online, on our website at www.myserenitykids.com, Amazon, and Thrive Market, or at your local Whole Foods Market, Kroger banner stores, and regional grocers like Meijer, Wegmans, H-E-B and more! Check out the store locator on our website for a retailer closest to you.